In web development for businesses, one of our primary goals is SEO, or “Search Engine Optimization”. This is because in a lot of cases, people don’t always have an exact destination in mind when they’re searching for a service. Users are looking to have the market work for them by using their search engine, like Google, to go “here’s what I’m looking for, who can do this for me?” and are usually given an enormous multitude of companies looking to pick up their business.
This creates a unique problem for online marketers. Research suggests that person conducting an online search isn’t likely to go past the first five result pages, despite tens of thousands of results. So now we have a ?lot of businesses competing for one of those few, coveted top spots. There are a lot of strategies you can use to leverage your page, but one of the most often overlooked is ?URL Slug Optimization.
First of all, what is a URL slug? A slug is the part of a URL that lands you on a specific part of a site, typically following the main URL. In other words, in ?https://macguyvertech.com/blog/? the slug is “/blog/“. The issue that many website owners run into is having a slug which is essentially a randomly assigned designation, but doesn’t make very much sense to an actual human. For example, let’s say our URL slug wasn’t optimized and, like so many other sites, the URL looked like https://macguyvertech.com/44789-fortmb.narf77?. Basically, this is just a randomly assigned address that the computer itself can follow. But as long as the computer understands this jumble of characters, what’s the problem?
The problem is that search engines are designed to operate in a manor that matches similar terms, and ranks them accordingly to give a person results most similar to what they searched. Virtually nobody is googling “44789-fortmb.narf77”. People are searching for keywords related to the content they want to find. So, as in the previous example, if a person is looking for MacGuyverTech’s blog, they can search terms like “media, blog” and their search engine will want to match them with a URL that contains them -simple, intuitive, and surprisingly ignored.
As insanely competitive as the internet market is already, and as fast as so many businesses and organizations around the world are transitioning to being largely, or even entirely online, you want to do everything you can to gain a competitive edge in what is, essentially, a game of numbers and clicks. Optimizing your URL slug is one very important piece to add to your web presence to help give you that edge.