AI Is Here. Should We Be Amazed, Alert Or Afraid?

“The future of AI is not about replacing humans, it’s about augmenting human capabilities.” – Sundar Pichai, CEO of Google Artificial Intelligence (AI) has arrived and is rapidly becoming a major factor in our lives. We’ve already experienced some form of it; a shopping assistant on your favorite website, a banking program that recognizes suspiciousContinue reading “AI Is Here. Should We Be Amazed, Alert Or Afraid?”

Is AI As Misunderstood As “The Cloud?”

In retrospect, “The Cloud” was a terrible idea for a name, as it caused nothing but confusion and apprehension. To those who don’t understand it, cloud storage is often thought of as an ethereal, non-physical, non-secure way of storing data, when in reality none of those things are true. Cloud storage is simply off-site physicalContinue reading “Is AI As Misunderstood As “The Cloud?””

Fixed-Cost vs. Per-User Email: The Hidden Tax on Growing Real Estate Teams

Back to Blog “The only things certain in life are death, taxes, and rising per-user SaaS costs.” While Benjamin Franklin might not have included that last part, anyone managing technology for a growing real estate team feels its truth deeply. As your brokerage adds agents—presumably to increase revenue and profitability—your technology costs riseContinue reading “Fixed-Cost vs. Per-User Email: The Hidden Tax on Growing Real Estate Teams”

Why Your Brokerage is Overpaying for Email (And What to Do About It)

For most real estate brokerages, email is simultaneously the most critical communication tool and one of the most overlooked technology expenses. While brokers meticulously analyze commission splits, marketing costs, and office expenses, they often accept email infrastructure costs without question. After analyzing the email infrastructure of over 200 real estate companies, we’ve discovered that theContinue reading “Why Your Brokerage is Overpaying for Email (And What to Do About It)”

The True Cost of Integration: What Real Estate Teams Need to Budge

When real estate teams and brokerages budget for technology integrations, they typically focus on the direct costs—API fees, developer hours, and subscription upgrades. However, these visible expenses often represent just a fraction of the true investment required for successful integrations. After helping hundreds of real estate organizations integrate their technology stacks, we’ve identified the completeContinue reading “The True Cost of Integration: What Real Estate Teams Need to Budge”