Back to Blog “The only things certain in life are death, taxes, and rising per-user SaaS costs.” While Benjamin Franklin might not have included that last part, anyone managing technology for a growing real estate team feels its truth deeply. As your brokerage adds agents—presumably to increase revenue and profitability—your technology costs riseContinue reading “Fixed-Cost vs. Per-User Email: The Hidden Tax on Growing Real Estate Teams”
Category Archives: Email Infrastructure
Why Your Brokerage is Overpaying for Email (And What to Do About It)
For most real estate brokerages, email is simultaneously the most critical communication tool and one of the most overlooked technology expenses. While brokers meticulously analyze commission splits, marketing costs, and office expenses, they often accept email infrastructure costs without question. After analyzing the email infrastructure of over 200 real estate companies, we’ve discovered that theContinue reading “Why Your Brokerage is Overpaying for Email (And What to Do About It)”