Fixed-Cost vs. Per-User Email: The Hidden Tax on Growing Real Estate Teams

    Back to Blog “The only things certain in life are death, taxes, and rising per-user SaaS costs.” While Benjamin Franklin might not have included that last part, anyone managing technology for a growing real estate team feels its truth deeply. As your brokerage adds agents—presumably to increase revenue and profitability—your technology costs riseContinue reading “Fixed-Cost vs. Per-User Email: The Hidden Tax on Growing Real Estate Teams”

Is AI As Misunderstood As “The Cloud?”

In retrospect, “The Cloud” was a terrible idea for a name, as it caused nothing but confusion and apprehension. To those who don’t understand it, cloud storage is often thought of as an ethereal, non-physical, non-secure way of storing data, when in reality none of those things are true. Cloud storage is simply off-site physicalContinue reading “Is AI As Misunderstood As “The Cloud?””

Why Your Brokerage is Overpaying for Email (And What to Do About It)

For most real estate brokerages, email is simultaneously the most critical communication tool and one of the most overlooked technology expenses. While brokers meticulously analyze commission splits, marketing costs, and office expenses, they often accept email infrastructure costs without question. After analyzing the email infrastructure of over 200 real estate companies, we’ve discovered that theContinue reading “Why Your Brokerage is Overpaying for Email (And What to Do About It)”

The True Cost of Integration: What Real Estate Teams Need to Budge

When real estate teams and brokerages budget for technology integrations, they typically focus on the direct costs—API fees, developer hours, and subscription upgrades. However, these visible expenses often represent just a fraction of the true investment required for successful integrations. After helping hundreds of real estate organizations integrate their technology stacks, we’ve identified the completeContinue reading “The True Cost of Integration: What Real Estate Teams Need to Budge”

Are AI Bots the Future of Cybersecurity?

“It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever.” These prescient words were spoken by Michael Biehn in 1984. Of course, he was talking about a Terminator, not cybersecurity, but the words apply equally. AI bots don’t rest, orContinue reading “Are AI Bots the Future of Cybersecurity?”

Why Is Legacy Software a Security Issue?

Last week, we discussed legacy software and may or may not have insulted a major home improvement retailer. We detailed ways to potentially update your legacy programs, and touched on the most pressing issue, which is security. What we didn’t discuss is why your legacy software may cause security issues. So, why is legacy softwareContinue reading “Why Is Legacy Software a Security Issue?”

What is Application Security? Back to Basics with MacguyverTech

In last week’s blog, we delved into the different specializations that cybersecurity is separated into, and briefly mentioned Application Security. This is akin to discussing Star Wars, mentioning the Jedi, and then never explaining what Jedi do. Rest assured, there’s enlightenment ahead. So, what is Application Security?  Application security is, in its simplest form, exactlyContinue reading “What is Application Security? Back to Basics with MacguyverTech”